Customize your templates and content
About this course
Getting personal doesn’t have to be time-consuming. Learn how to create robust, personalized marketing campaigns that are actually scalable using customized templates, branded elements, and dynamic data like coupons and product feeds. This course will explore all of the features and functionality within the Content tab of your Klaviyo account.
By the end of this course, you will be able to:
- Create a flexible campaign content framework.
- Build dynamic and static product feeds.
- Build core email templates for a newsletter, product launch, and promotion.
- Build, edit, and manage universal content in Klaviyo.
- Utilize all features of the email template editor.
- Configure unique coupon codes in Klaviyo.
Take this course if:
You are searching for a way to make your brand content feel more cohesive, and to create hyper-personalized email campaigns in a scalable way.
Note: This course is part 4 of 8 of the Klaviyo product certificate.
Your instructor:
Course outline
Lessons
- Build a strategy to scale your content
- Define your campaign content pillars
- Design flexible email templates using the drag-and-drop editor
- Customize messages with profile properties and personalization tags
- Manage your product catalog
- Create your core email templates
- Craft a discount strategy
- Apply unique coupon codes to messages dynamically
- Enhance your email content
- Final quiz
- Feedback