Grow your business with Klaviyo's Google Ads integration
About this course
With Klaviyo's Google Ads integration, you'll spread brand awareness and gain greater ownership over the customer journey when advertising across Google-managed pages. With this integration, you can target ads within Google search results, in YouTube videos, along Google managed webpages, in Gmail, and more.
By the end of this course, you will be able to:
- Integrate Klaviyo and Google Ads
- Create an ad strategy across Google (e.g., Google search, YouTube, webpages, etc.)
- Build Google audiences using Klaviyo segments
- Apply ad design and copy best practices
- Publish targeted ad campaigns
- Analyze the results of your ads
Take this course if:
- You're an intermediate Klaviyo user familiar with paid advertising.
- You want to take your marketing strategy to the next level, using data from Klaviyo to target Google audiences with ads.
Your instructor:
Course outline
Lessons
- Get started with Klaviyo's Google Ads integration
- Identify Google audiences
- Build Google audiences
- Knowledge check
- Understand Google ad campaigns
- Define your ad campaign objectives
- Select your Google ad campaign type
- Review Google ad best practices
- Build a Google ad
- Knowledge check
- Analyze your Google ads performance
- Improve your Google Ads performance
- Knowledge check
- Final knowledge check
- Access additional Google Ads resources
- Feedback