Land in the inbox on Black Friday Cyber Monday
About this course
In 2022, over 116 million emails were sent on Black Friday alone. With greater sending volume comes a greater risk of landing in the spam folder due to more selective filtering from inbox providers. Take the steps to start building up your sender reputation ahead of BFCM and prepping your account for higher send volume to secure your spot in the inbox.
Course outline
Lessons
- Land in the inbox on Black Friday Cyber Monday
- Land in the inbox on Black Friday Cyber Monday
- Land in the inbox on BFCM: clean and segment your subscribers
- Land in the inbox on BFCM: test your audiences
- Land in the inbox on BFCM: build your sending volume
- Land in the inbox on BFCM: send to your full list
- Land in the inbox on BFCM: return to your primary audience